Design Made 2008 Exhibition Information

Design MADE is opening its fourth exhibition this year. The theme for 2008 is 'Saving by Design'. This year, the aim is to share a variety of knowhow that we have for saving as designers at a time of a global financial recession. The exhibition includes 'rearranging', which shows how the value of objects in surroundings can be improved and new perspectives of designers by using common materials without any artificial treatment but designing for different purposes from their usual usage 'hacking Ikea', Ikea products - mass produced worldwide - changed to produce a different product or recreated from a critical perspective; 'adding a function', which shows a way of improving efficiency of a space or an object by adding various functions to a single object; 're-using', a way of exploring possibilities for more friendly design by not just recycling garbage but re-producing a perfect and new design; and design marketing of Camper, a Spanish shoe brand which produces comfortable and practical shoes well harmonized with the nature. Many other special events are also planned including the exhibition of outcome from the workshop with Matali Craset under the theme of saving last summer.

Design MADE means devising, trying and producing an image by using materials for a certain purpose and MADE is also an acronym for 'Manifesto for Annual Design Exhibition' meaning declaring a new design exhibition every year. I hope that Design MADE can be a venue where not just designers but artists from other areas can get together to share design for life values and joy

with designs unhindered by convention or concept. Design MADE is unique in that it moves away from the usual exhibition culture based on passivity, by providing a physical space for the exchange of international cultures, and in doing so, presents a direction for future design by illumination of different trends.

Part.1 Super Common

: Designs reinterpreting everyday objects around us

Everyday things that fail to attract interest or that are too much of the ordinary are transformed into vigorous and animated designs. Based on the designer's innovative interpretation, everyday things become artistic works and deserve value-added treatment.

※ participating designers and artists

Bong-kyu Song, Kwang-ho Lee, Kyum-bie Lee, Sang-jin Lee

Part.2 Hacking IKEA

: Appropriation, adaptation and transformation

In this year's exhibition, MADE introduces "Hacking IKEA," previously curated exhibition by Platform21, the international stage for design, fashion and creation in Amsterdam. IKEA is a pioneering enterprise in the DIY market for furniture, transforming the traditional concept of furniture in the 20th century with their slogans 'design for everyone,' and 'design your life'; with their competitive prices and practical designs, they have a solid position in eastern and western markets, in 4 continents except Africa. Haking IKEA is an exhibition in which designers and artists from the Netherlands take IKEA's mass production line of products, and 'hack,' or transform or appropriate them to make something entirely unique and different, or from a more critical perspective, recreate the products for exhibition in museums. This project was conducted with Korean designers and artists, and the major works from the 'Hacking IKEA' exhibit in the Netherlands will also be part of the exhibition.

※ participating designers and artists

Ki-ra Kim, Hee-sung Kim, Zi-noo Park, Kyum-bie Lee, Mi-kyung Lee, Sang-hyun Joo, Ji-hoon Ha, Alan D. Joseph, Bas van Beek, Bjorn Andreassen, Cynthia Hathaway, Daan van den Berg, Daniel Saakes, Daredo, Eric Morel, Eric Von Robertson, Frank Bruggeman, Helmut Smits, Kevin Koekkoek, Lisette Haasnoot, Nora Feddersen, Sander van Bussel, Studio Vollaerszwart

Part.3 Super Function

: Designs enhancing efficiency of space and object

Mono-function is not enough. Presented artistic works include tables with many storage functions to make better use of space; multi-functioning tables for effective use in small rooms; and functional gym suits that can be used to exercise different parts of the body in the comfort of one's own home.

※ participating designers and artists

Young-sub Kim, Sin-young Kim, Ji-hye Kim, Sang-hyun Joo, Hyung-moon Choi / Hye-min Jung, Daniel Gantes, David Gardener

Part.4 Super Use

: Environment-friendly Designs

Environmental pollution and destruction of the ecosystem since industrial civilization is not only an interest to environmental activists but to designers. Environmentally friendly materials are being produced continuously but are still an unfamiliar concept. The approach is to reduce this unfamiliarity. Not by proposing drastic solutions that will bring about tangible results immediately, but by considering environmental surroundings or reproducing what was once thrown away into perfect and new designs, they attempt to find possibilities of environment-friendly designs.

※ participating designers and artists

MAEZM + Eun-yeo Kim, Jae-hyung Yang, Yub, Jae-wook Lee, Ji-suk Jung, Sang-hyun Joo, 2012 Architecten, Nadadora

Part.5 CAMPER

: Imagenation works

The exhibition Camper Means Peasantis a journey through the Camper imaginary that illustrates the basic pillars on which the brand's identity has been built: its rural origins as a family business; its inspiration taken from the history, culture and landscape of Majorca and, by extension, the Mediterranean; its dedication to help improve the activity of walking, from its space at Son Fortesa, through a constant quest for simple, functional ideas to make products or projects that are both useful and responsible; and, finally, all of the creativity that has been deployed to make a name for ourselves around the world, done with quality, irony and consistently high doses of imagination.

Designer Incubator

A contest is held to receive designs to be exhibited in all fields of design imaginable, of South Korean undergraduate and graduate students as well as rising designers; the selected designers will develop and create more mature designs through continuous communication.

※ participating designers and artists

Hyun-joo Kim, Sung-eun Baek, Kwang-sub Shin, Yoo-jin Choi, BIN